Herbert Marshall McLuhan CC (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, and a communications theorist. McLuhan’s work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions “the medium is the message” and the “global village“.
McLuhan was a fixture in media discourse from the late 1960s to his death and he continues to be an influential and controversial figure. Years after his death he was named the “patron saint” of Wired magazine.